It is noted that the BBC local radio stations listed here are all named after their host cities: BBC Radio Bristol, Nottingham, Leeds, Sheffield, Manchester, Newcastle, London, Derby, Leicester, Oxford, Stoke, York.
Given the size of the Liverpool City Region, shouldn't Radio Merseyside change it's name to BBC Radio Liverpool in order to conform to this precedent, and be named after its host city?
It could be argued that 'Merseyside', as a name given to the region, is now out of date due to the new official and formal administrative, political, economic and geographical entity of 'Liverpool City Region'. I would suggest it is therefore time to make a name change to 'Liverpool' from 'Merseyside' to reflect the aspirations for the city region and correct an error in the city's wider branding.
1. The official Liverpool City Region includes the six boroughs of: Liverpool; Halton; Knowsley; Sefton; St. Helens; Wirral. Liverpool City Region is getting a metro mayor and devolved powers from national government.
2. 'Merseyside' includes the five boroughs of: Liverpool; Knowsley; Sefton; St. Helens; Wirral. That is, minus Halton, which is not in Merseyside. 'Merseyside' is definitely getting neither a metro mayor nor devolved powers from national government.
The name 'BBC Radio Liverpool' would help develop a stronger sense of city region identity, something currently being advocated by our civic and business leaders, and would allow the Liverpool City Region brand to gain further traction both nationally and internationally. Liverpool is already a global brand and by keeping the use of the term 'Merseyside' we are arguably using an out of date and largely unrecognised brand as a city region.
It is noted that Greater London is never referred to as 'Thamesside' and that Premier League football matches between Greater London football clubs are never referred to as Thamesside derbies. Is the BBC trying to airbrush the name of Liverpool out of existence by resisting any calls to drop BBC Merseyside for BBC Liverpool?